While the Internet has had a good time making fun of these rich kid Instagram photos, haters should be careful. These postings are emblematic of the entire medium we all use. To be certain, these wealthy kid pix are particularly funny (and also sad) because they showcase a gross variant of entitlement. Preteens posing with helicopters they did nothing to earn and posting the pictures online for others to ogle provides an easy in for commentary on the state of the American dream. (Dead.) While we don't disagree with that reading, it's par for the course on Instagram, a shallow medium all about promoting superficiality that photo takers did little to nothing to earn.
The very basis of Instagram is not just to show off, but to feign talent we don't have, starting with the filters themselves. The reason we associate the look with "cool" in the first place is that many of these pretty hazes originated from processes coveted either for their artistic or unique merits, as
photographer and blogger Ming Thein explains: "Originally, these styles were either conscious artistic decisions, or the consequences of not enough money and using expired film. They were chosen precisely because they looked unique—either because it was a difficult thing to execute well (using tilt-shift lenses, for instance) or because nobody else did it (cross-processing)," he writes. Instagram, however, has made such techniques easy and available, taking away that original value. "It takes the skill out of actually having to do any of these things (learn to process B&W properly, either chemically or in Photoshop, for instance)," he continues. Yet we apply them to make ourselves look like we've got something special. Everything becomes "amaaazzing," to put it in the words of graphic design blogger Jack Mancer, who has his own screed about the site. But actually, nothing about it is truly amazing. Some might call the process democratizing—everyone is a professional!—but really, it's a big hoax. Everyone is just pressing buttons to add computer-generated veneers to our mostly mundane lives. There is nothing artsy about that. But we still do it. Is that really better than the rich kids? Sure, we're not embarrassing ourselves by posting extreme wealth we happened into. But what are we posting? And why? At the very least, we're doing it to look artsy; if not that, there is some other, deeper, more sinister thing we're trying to prove, which means we're right up there with the rich kids.
