(Reuters)
- Girl Scout Cookies, a perennial U.S. snack favorite, will get a
new-look package for the upcoming sales season, the organization said on
Friday.
The new design will
showcase five entrepreneurial skills that the $790 million business
teaches girls, the Girl Scouts said in a statement.
"We have more than 50
million cookie customers across the country, and the cookie box is the
most tangible and powerful way for us to communicate directly with
consumers," said Girl Scouts of the USA Chief Executive Anna Maria
Chávez.
The skills that will be displayed are goal setting, decision
making, money management, people skills, and business ethics.
The new boxes feature the
group's trefoil emblem and they show girls kayaking, working in a park
and speaking at scout events, among other activities.
The new look is part of a
Girl Scouts brand renewal as the 3.2 million-member organization marks
its 100th birthday. The last cookie package makeover was in 1999.
Anthem Worldwide, a unit
of marketer Schawk Inc, did the redesign. David Hume Kennerly, a
Pulitzer Prize-winning photographer, took pictures of Girl Scouts from
the New York area for the boxes.
The Girl Scout Cookie
Program starts in October and runs through May, with sales peaking in
late January or early February.
(Reporting by Ian Simpson; Editing by Gary Hill)
Source : Yahoo News
