FLAVOR DROPS: The Coca-Cola Co. plans to start selling liquid flavor drops, which can be added to
water for a fruity flavor.KRAFT PIONEER: The category was pioneered by Kraft Food Inc.'s MiO, which was introduced in March of last year and has quickly spawned copycats, including from supermarkets that sell store-brand versions
GROWTH POTENTIAL: Coca-Cola sees big potential for growth. Although there are no set plans yet, a Coca-Cola executive says the next logical category for liquid drops would be tea.
