Pop-Tarts new flavors, The leading producer of cereals in the world, Kellogg Company (K) recently introduced new flavors of Pop-Tarts. The new Pop-Tarts Gone Nutty! comes in two flavors, Peanut Butter and Frosted Chocolate Peanut Butter.
Peanut Butter Pop-Tarts contains real peanut butter at
the center and has sugar crystals on the outside. Peanut butter is a
very popular flavor and is expected to appeal to teens. On the other
hand, Frosted Chocolate Peanut Butter contains chocolate pastry crust
and sweet frosting.
Kellogg has a solid portfolio of products
with a strong brand identity. Pop Tarts, being one of the important
brands of Kellogg, is likely to benefit from the introduction of new
These products offer easy breakfast options and contain
the goodness of peanuts. Pop-Tarts Gone Nutty! meets the continuous
demand for new flavors. These products particularly capitalize on the
increasing awareness about the importance of breakfast as the first meal
of the day.
Kellogg has always focused on brand building
through product innovation and improved product mix through optimal
price/mix combinations. These efforts help drive market share gains and
consistent growth in sales and earnings over the long term. Growth in
2013 is also expected to be achieved on the back of higher advertising
investments and consumer promotions and solid innovation launches.
Kellogg carries a Zacks Rank #3 (Hold).
Some other consumer staple stocks that are worth a look include Flower Foods Inc. (FLO) carrying a Zacks Rank #1 (Strong Buy) and H. J. Heinz Company (HNZ) and J&J Snack Foods Corp. (JJSF) holding a Zacks Rank #2 (Buy).